A series of news articles mentioned just how important social media websites can be to consumers who are looking into purchasing new vehicles.
According to a recent research issued by the Virginia Tech’s Pamplin College of Business, consumers choose to rely mostly on reviews published by other consumers on social media websites than advertising when it comes to vehicles. Researchers uncovered that the Internet has become a real source for all kinds of details regarding automobile safety and reliability. This information could help automakers to develop safer and more reliable vehicles since they are more capable of keeping up with what consumers like best, or not, about their vehicles.
For more on how technology and social media websites could make roads and car safer, click here for the full article.