Multiple news agencies have indicated that Lamborghini executives have approved the Urus SUV for production.

According to experts, the new model is a crossover that should be around in 2017 Executives have finally decided to go ahead with the project after executives realized that it was important for them to add volume to the Lamborghini brand.

The legendary brand although highly respected, is still outsold by Ferrari. Executives believe that by adding new models and making sure that different audiences are targeted by the company’s new vehicles could increase the brand’s visibility.

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