Automakers have been looking into new ways to make their new cars more appealing to consumers and according to the news, these companies have discovered that by lowering their new car price tags and keeping it competitive with the price of common used cars, they are able to improve sales.

This is due to the fact everyone wants a new car and many consumers have their wallets in mind before anything else when purchasing a new car. This move has helped to develop the concept of True Market Value for vehicles.

For more on the true value of new cars, read the full article here:
Some New Cars Now Cheaper Than Used Cars