According to several news reports, Nissan has unveiled its plan to launch a vehicle that is like Marmite, they say, “you will either love it or hate it”.

The tactics may have worked on curious experts who have taken a look into the new sports car model to report that, the concept itself will only be revealed in one year. The anticipation is building up due to the announcement regarding the sports vehicle’s smaller body size and youth-oriented design.

According to the automaker, this model will not be comparable to the Scion FR-S or the Subaru BRZ but would rather be a vehicle that resembles the GT-R. According to experts, the new Sports Car Below Z may also have featured of an electrified powertrain.

According to the vehicle’s spokesperson, this new model will be “guilt-free”.

Reports show that this is not the first time Nissan talks about designing a vehicle for the video-game generation. During the 2006 New York Auto Show, the Urge Concept was a vehicle that promised to double as a real-life driving controller. Recently, the automaker also unveiled another project that would be essentially work as a sports-car with an electric Leaf powertrain.

If you’re interested in learning more about Nissan’s new concepts and the 2013 Detroit Auto Show, click here to read the full report.