Due to the recession, car owners are betting on their vehicles’ longevity and are attempting to keep their cars well-maintained for longer, however, the automotive market is experiencing waves of changes and consumers may end up changing their minds.
One of the most notable changes is the fact that people are showing less brand loyalty overtime and behaving more like first-time buyers. General Motors has decided to work on this trend by campaigning to make consumers value brand loyalty again.
For more on how the market has changed, read the full article here:
Haven’t Bought a New Car in a While? The Market’s Changed